Empowering the Next Generation of Talent: How Big Brands are Positively Contributing to a Modernizing Industry

When:

Monday, April 20 | 3:00 PM - 3:30 PM

Where:

N239/N241

Open To:

NSPIRE Pass

In an ever-evolving, oversaturated media market, long-established brands are struggling to engage and retain the next generation of audiences. To resolve this issue, these industry stakeholders are searching for new ways to create competitive impact by leveraging organic collaboration with the next generation of creators and storytellers. In this session, we cover how brands like DC Universe, ABC, and NBC Universal are providing unconventional platforms for an untapped talent pool, fostering relationships with young and diverse creators, and establishing a foothold in the original content sphere, ultimately elevating their brand identity.


Speaker

Abe Mohammadione
VP of Production
Ideas United
Michael Seminer
VP of Partnerships
Ideas United

Program Type:
Conferences
Session Type:
Presentation